MASTERS / VALENCIA
Applied Neuromarketing
Explore how attention, emotion and perception inform consumer research. Learn to interpret research findings and apply them to marketing, communication and customer experience.
Credits
90 ECTS
Location
Valencia / online options
Language
Spanish
Intake
2 October 2026
What you will explore
- Consumer behaviour, emotion and perception
- Research methods and interpretation of results
- Eye tracking, facial coding and physiological measures
- Applications to communication, products and customer experience
Who it is for
Graduates and professionals interested in research-led marketing and understanding consumer behaviour.
Professional directions
Consumer research, neuromarketing, customer insight and marketing strategy.
Study format
Practical sessions, case work and applied learning, with blended or online participation options. Teaching is generally scheduled on Fridays and Saturdays; Hablo will confirm the timetable and format for your intake.
The published 2026/27 UPV edition allows completion of final work until 31 December 2027.
Before you apply
Entry requirements. Share your academic background with Hablo so we can check the appropriate application route and documents. Admission and the qualification awarded depend on the university’s requirements and your entry profile.
Qualification. This is a UPV continuing-education master (Master de Formacion Permanente / titulo propio), distinct from an official Master Universitario.
Practical experience. Optional internships may be available, subject to eligibility, university rules and host availability. A placement or job is not guaranteed.
Language and attendance. Teaching is in Spanish. Ask Hablo about the language level and attendance requirements for your intake. Online participation should not be assumed to meet requirements for studying in Spain.
Talk to Hablo about this master
Tell us about your studies, preferred language and start date. We will help you understand the application steps.